Overview

Thomson Reuters CLEAR is a robust investigative and risk intelligence platform that provides access to identity verification, public records, proprietary data, analytics, and reporting through System-to-System (S2S) API endpoints.

Cloud Maven’s Salesforce-native CLEAR integration brings this intelligence directly into Salesforce, enabling automated, data-driven workflows for identity verification, risk assessment, adverse media screening, compliance monitoring, and investigative case management.

The integration enables organizations to identify and monitor individuals and entities associated with adverse media, sanctions, public records, criminal records, financial risks, and other risk indicators—helping teams make informed decisions while maintaining complete visibility within Salesforce.

The CLEAR Salesforce integration is designed to automate investigative and compliance processes while eliminating the need for teams to switch between multiple systems.

• Automate identity verification. Use CLEAR's Confirm ID APIs to verify individuals and businesses using identity attributes such as SSN, DOB, and address.

• Accelerate risk assessment. Perform Risk Inform and Adverse Media searches directly from Salesforce to identify potential criminal, financial, regulatory, and reputational risks.

• Continuously monitor risk. Monitor individuals and organizations for new or updated adverse media, sanctions, criminal records, bankruptcies, liens, judgments, and other public-record events.

• Improve compliance operations. Screen subjects against sanctions lists, PEP information, State-Owned Entity data, and other risk indicators.

• Centralize investigative intelligence. Store search results, reports, alerts, and risk information directly within Salesforce records.

• Automate case management. Automatically create, route, escalate, and track Salesforce Cases when risk alerts or red flags are identified.

• Scale screening operations. Use batch alert capabilities to monitor large volumes of individuals and entities automatically.

• Enhance due diligence. Identify beneficial owners, affiliated businesses, and cross-border business relationships.

• Maintain audit-ready processes. Preserve searchable logs, reports, alert histories, case outcomes, and investigative records within Salesforce.

• Stay within Salesforce. Enable compliance, underwriting, investigative, and operational teams to access CLEAR intelligence without leaving their CRM environment.

At its core, the integration supports six major risk intelligence and compliance processes:

• Verifies identities — confirms individual and business identities by cross-referencing multiple authoritative data sources and returning confidence scores and matching attributes.

• Identifies risk — uses Risk Inform and related CLEAR capabilities to identify potential risks associated with individuals and entities.

• Screens adverse media — analyzes structured and unstructured media sources for indicators such as criminal activity, fraud, money laundering, regulatory violations, and reputational concerns.

• Monitors subjects continuously — continuously re-screens monitored individuals and organizations for new or updated risk information.

• Screens sanctions, PEPs, and SOEs — identifies subjects associated with sanctions lists, politically exposed persons, and state-owned entities to support enhanced due diligence.

• Investigates and manages cases — combines CLEAR intelligence with Salesforce case management, allowing teams to create cases, route investigations, track escalations, collaborate, and document outcomes.

The integration supports multiple CLEAR API capabilities, including:

• Confirm ID Person and Business

• Risk Inform Person and Business V3

• Person Search & Report

• Business Search & Report

• Adverse Media Search

• Court Search

• Continuous Monitoring

• Sanctions List Screening

• PEP Screening

• State-Owned Entity (SOE) Screening

• Batch Alerts
  

These use cases align with the source document's financial services, legal, government, corporate compliance, healthcare/insurance, and CRM workflow automation applications.

• Search & Verify — Users initiate Confirm ID, Risk Inform, Adverse Media, Court Search, or other supported CLEAR searches from Salesforce. Searches can be performed manually or through automated workflows.

• Retrieve Intelligence — The CLEAR APIs return identity information, risk indicators, public records, media results, ownership information, sanctions/PEP information, or other applicable intelligence.

• Analyze & Assess — Salesforce users review the returned results, risk indicators, media details, alerts, and supporting information to evaluate potential risks.

• Monitor — Subjects can be added to monitoring lists for ongoing screening. CLEAR batch alert capabilities can monitor large datasets for new or updated risk signals.

• Create & Manage Cases — Risk alerts or red flags can automatically create Salesforce Cases. Cases can be routed to appropriate teams, escalated based on defined rules, and tracked through resolution.

• Investigate & Collaborate — Teams can associate CLEAR results, reports, media excerpts, and other evidence with cases and collaborate using Salesforce Chatter, Tasks, case comments, and queues.

• Track & Report — Organizations can maintain alert histories, audit logs, case outcomes, resolution timelines, and KPI/SLA metrics directly within Salesforce.

Identity & Risk Screening

• Confirm ID Person and Business — Verify individual and business identities using multiple authoritative data sources.

• Risk Inform Person and Business — Identify potential risks including criminal history, bankruptcies, sanctions, and other risk indicators.

• Adverse Media Search — Perform real-time media searches for criminal activity, fraud, money laundering, regulatory violations, and reputational concerns.

• Sanctions Screening — Screen individuals and entities against sanctions lists such as OFAC, UN, and EU lists.

• PEP Screening — Identify individuals classified as Politically Exposed Persons.

• SOE Screening — Identify businesses that may be owned or controlled by government entities.

• Court Search — Search public records including criminal history, court proceedings, arrests, UCC filings, sanctions, and other risk intelligence.

Continuous Monitoring

• Add Subjects for Monitoring — Add individuals or entities to monitoring lists.

• Create & Manage Monitoring Lists — Configure monitoring lists and alert settings based on business requirements.

• View Monitoring Lists — View active monitoring lists within Salesforce.

• Access List Details — Review monitored subjects and alert configurations.

• Retrieve Monitoring Results — Review alerts and results based on date or priority.

• View Result Details — Review media excerpts, headlines, sources, and URLs associated with results.

Case Management

• Automated Case Creation — Create Salesforce Cases when risk alerts or ID/Risk Inform checks identify red flags.

• Intelligent Case Routing — Route cases based on risk type, source, or business rules.

• Escalation Management — Escalate unresolved or high-priority cases according to SLA rules.

• Advanced Case Disposition — Track outcomes, resolution codes, and investigative notes.

• Linked Risk Evidence — Attach CLEAR reports, search results, and media excerpts to cases.

• Collaboration Tools — Use Salesforce Chatter, Tasks, and case comments for internal collaboration.

• SLA & KPI Tracking — Monitor case aging, resolution times, and performance against service-level agreements.

Batch Alerts & Public Records Monitoring

• Bulk Public Records Monitoring — Submit large volumes of individuals or entities for monitoring.

• Criminal Record Alerts — Detect new or updated arrests, convictions, incarceration, and warrants.

• Bankruptcy Notifications — Monitor new bankruptcy filings.

• Lien & Judgment Alerts — Monitor tax liens, civil judgments, and debt recovery actions.

• UCC Filing Tracking — Monitor new or amended UCC filings.

• Incarceration Monitoring — Receive updates regarding bookings and releases.

• Alert Categorization & Filtering — Categorize and prioritize alerts based on type or severity.

• Auto Case Creation for Critical Events — Generate Salesforce Cases for critical risk events.

• Audit Logs & Alert History — Maintain historical records of alerts and matched data.

• Scheduled Batch Surveillance — Configure recurring monitoring of subject lists.

Business Benefits

• End-to-End Compliance Automation — Automate identity verification, KYC, adverse media screening, sanctions screening, and monitoring directly within Salesforce.

• Single Pane of Glass — Perform searches, reviews, investigations, and case actions without switching between systems.

• Faster Decision-Making — Provide teams with real-time identity and risk intelligence for faster onboarding and investigation.

• Data Integrity & Synchronization — Keep identity, risk, monitoring, and investigative data synchronized with Salesforce records.

• Audit-Ready Processes — Maintain searchable logs, reports, alert histories, and case trails.

• Scalable Monitoring — Monitor large numbers of individuals and entities using automated batch capabilities.

• Improved Team Collaboration — Coordinate investigations using Salesforce Chatter, Tasks, Queues, and Cases.

• Reduced Manual Workload — Automate alerts, case creation, routing, monitoring, and reporting.

Cloud Maven's integration of the Thomson Reuters CLEAR API with Salesforce is designed to bring real-time investigative intelligence, identity verification, and risk management directly into Salesforce workflows.

The solution empowers compliance, underwriting, investigative, and operational teams with access to authoritative data while providing robust case management capabilities, including automated case creation, intelligent routing, escalation handling, case disposition, collaboration, and audit trails.

By combining CLEAR's intelligence capabilities with Salesforce-native automation, organizations can streamline onboarding, reduce risk exposure, improve compliance readiness, and enhance investigative efficiency across financial services, legal, insurance, government, healthcare, and other industries.